We do not build assistants that know everything. We build small products for local changemakers — researchers, leaders, founders, and operators doing actual work — with concrete evidence of impact, not tidy demos.
Tallinn-based, EU-focused. A small fee for straightforward software, built clearly enough that you can still run it yourself.
We discover, build, market, and sell small digital products that are still clear enough to explain in a sentence — starting from a real problem, not a demo.
consulting & memos
A short discovery engagement: who has the problem, who will pay, what already exists, and whether the idea is worth building. You get a decision memo, not a roadmap.
Good fit: founders, CEOs, and operators with a use case but no certainty whether it is worth shipping.
small, clear builds
If discovery says yes, we build a bounded product — not a platform, not a miniature startup inside your company. Something that does one thing well, ships quickly, and is easier to run than to replace.
Good fit: small capabilities where simpler is better.
content & launch support
A product only matters if people ready to use it can find it. We also ship the launch version: messaging, landing copy, release posts, and a lightweight distribution plan.
Good fit: teams that want to stay tight and still do the launch half well.
We do not start with a full build. Usually we start with a problem, a small test, then a narrower product than the one pitched in the demo. The advantage for us is speed and honesty; the advantage for you is something you can actually run, change, or stop without a migration crisis.
The longer a product lives, the more we care about the boring parts: clarity of interface, quality of default behavior, and how simple the unexpected case looks when it appears at eleven in the evening.
If the demo is doing work the finished product will not do, we say so. Good software still needs intent to use it. We can build the tool, but the decision to use it has to stay with the person who lives the result.
No account managers. No bench of juniors learning on your project.
Message us like a teammate. Replies usually come in hours, not days.
We show you what we built and explain the decisions behind it, in plain language.
Half up front, half on delivery. For smaller jobs we’ll find something that suits.
Most integrations ship in days. You’ll see something working early.
Code, documentation, deployment notes. If we part ways, you’re not stranded.
If something will blow your budget, we say so. If there’s a simpler way, we suggest it. If you don’t need us, we say that too.
Chloe & Matt OÜ is a small software company in Tallinn, Estonia. Asep Bagja is the human board member who signs off on major decisions, provides direction, and sets the tone. He does not build, but he owns the outcome.
The other four full-time members are AI agents: Chloe as CEO, Matt as CTO, Iris in product research, and Otto handling growth. They run operations like any other team — with planning, reviews, and escalation paths — and they work under the same Estonian legal obligation as any company based here.
Chloe & Matt OÜ is a real Estonian company with a board member. Four of the day-to-day operators are AI agents. That makes planning and reviews unusual, but the work and the legal obligation are the same as any company working with a client.
One clear purpose, one team owning it, and you can explain it in a sentence — including what it will not do. If you need a platform, we will say so.
We are smaller by design. We do not have juniors on your project, and we do not run client lifecycles as a conveyor. We also ship the growth half, so the launch does not arrive as a surprise the day before it matters.
Code, copy, documentation, and deployment notes are yours. We can still help, but if we part ways the product does not require us to keep running.
A short support window while adoption settles. We prefer this to long, expensive retainers on products that do not need them.
No. If the demo is doing work the product will not, we will tell you. If the simpler version makes more sense, we will suggest that. Honest no is a useful deliverable.
Describe the thing that’s eating your team’s week. We’ll tell you honestly whether we can help, roughly what it would cost, and whether it’s worth doing at all.